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The Sake Merchant is committed to preserving sake quality with specialized -5°C logistics, unique in Thailand, allowing us to import delicate sakes previously unavailable, ensuring each bottle maintains its original flavor and aroma, just as the master brewers intended. We also prioritize fair, transparent pricing, making exceptional sakes accessible to all enthusiasts. Join us on a journey of taste, tradition, and quality.

Welcome to The Sake Merchant, your gateway for the finest Japanese sake, now delivered seamlessly to Thailand. We're committed to preserving quality of unpasteurized sake (生酒) with specialized -5°C logistics, unique in Thailand. This system allows us to import delicate sakes previously unavailable here, ensuring each bottle maintains its original flavor and aroma, just as master brewers intended.
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Our meticulous delivery process guarantees pristine sake for your enjoyment, sourced from Japan's esteemed breweries, offering diverse flavors for every palate. At The Sake Merchant, we prioritize fair, transparent pricing, making exceptional sakes accessible to all enthusiasts. Join us on a journey of taste, tradition, and quality.

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ABOUT US

The growing concern in Thai sake industry revolves around the misalignment between price and quality. Unintentionally, improperly stored sake finds its way to restaurants, often going unnoticed. Our mission is to provide better sake education, and delivering consistently high-quality sake, working towards a more refined sake culture in Thailand.

Other than sake, we are also an F&B industry pioneers in Thailand, shaping trends and creating demand independently. Our diverse network includes top chefs, opinion leaders, and suppliers. With a consumer-centric approach, we’ve hosted popular, one-of-a-kind events, locally and globally. Our extensive experience allows us to understand both mass and niche markets. As local food trends evolve, we remain at the forefront, seeking like-minded partners for sustainable innovation.